Dstrezzed
RetailAntwerpen
Since 2010, Dstrezzed has been manufacturing menswear for modern gents who appreciate quality and aesthetics. The brand now has 9 stores, which are located in monumental buildings at high-end locations. In addition to their own retail properties, the brand has more than 900 alternative points of sale, such as leading department stores throughout Europe.
The decor of each shop is aimed at making the visitor feel at home. You are invited to relax in large leather sofas while the use of natural materials such as wood and stone give the interior a welcoming character. Black steel combined with shiny brass elements contribute to the bold yet sophisticated tone that the brand conveys.
As an interior perfume house, we were asked to develop a fragrance that reflects the core values of the brand. Because every store carries the scent, it was obvious that the scent had to match the atmosphere of each location.
For Dstrezzed, the use of fragrance turned out to be an important part of the entire brand experience. A range of additional fragrance products had to contribute to the brand’s recognizable identity.
Dstrezzed's formula is characterized by the use of a number of exclusive notes such as rare Greek mastic tree and nutty pistcacia. The addition of these ingredients underlines the authentic and distinctive character of the brand. The addition of warm notes such as tonka bean and amber provide a welcoming fragrance experience, while the fresh and spicy elements such as Sichuan pepper and ginger give the fragrance a modern and masculine twist.
The decoration of each of the nine Dstrezzed stores is different. Yet they breathe the same atmosphere through the use of color and material. The addition of scent should strengthen this recognizability instead of breaking it. Regardless of the size of the store, the intensity of the scent should be the same in every location. By using high-tech scent diffusers, it was possible to spread the characteristic scent of Dstrezzed evenly at every location.
Dstrezzed's signature scent is not limited to distribution in their stores. A set of additional fragrance products gives ‘modern gents’ the opportunity to add the brand experience to their own ritual. We have developed a set of products for the Dstrezzed fragrance experience at home, such as a room spray and a reed diffuser. The layering of fresh and spicy notes in combination with a base of warm tones such as Tonka Bean and Black Tea makes the fragrance the perfect fine fragrance. The Eau de Parfum should therefore not be missing as part of the Dstrezzed fragrance collection.