How long does it take to develop a store scent?

A typical project runs four to eight weeks from briefing to installation. This includes concept development, sample rounds, on-site testing, and system calibration.

Can we sell the store's scent as a retail product?

Yes. Nose & Partners can produce the signature fragrance as a candle, reed diffuser, or room spray for retail. This turns the scent from a marketing tool into a revenue stream.

Branchen

Brand scenting for retail environments

Flagship Stores

A flagship store is a brand's physical statement. Scent gives that statement a sensory signature — one that lingers in memory long after the visit. It increases dwell time and strengthens recall.

Über Ihr Projekt sprechen

Dstrezzed flagship store interior with scent branding

A signature scent as brand identity

Visual identity is established. Sonic identity is emerging. Scent identity is the next frontier. A flagship store's fragrance becomes part of its brand DNA — as recognisable as a logo or colour palette to repeat visitors. Nose & Partners develops these signatures from scratch, grounded in the brand's values and audience.

Dwell time and conversion

A pleasant ambient scent keeps customers in the store longer. Longer visits lead to deeper engagement with products and higher conversion rates. The effect is well-documented and applies across retail categories — from fashion to furniture to electronics.