Brand activations
Scent designed around a brand world, used to deepen activations, pop-ups and immersive experiences.
Industries, Events
An event is a moment.
Scent makes it remembered.
Nose and Partners develops fragrance for events, brand activations, launches and venues. We shape scent around the concept of the moment, the rhythm of the evening and the brand world a host wants to leave behind.
Scent is the part of an event people remember longest.
An event is a carefully designed moment of light, sound, hospitality and atmosphere. Of all the senses involved, scent is the one most directly linked to memory. When fragrance is part of the design, the moment becomes harder to forget.
For brand activations, launches, private events and recurring venue programming, fragrance can do two things at once: define the atmosphere on the night, and live on as a branded product guests take home. Both deepen the impression an event leaves behind.
On the night, and after.
Event fragrance often plays two roles. In the space itself, it shapes the atmosphere of arrival, of key moments and of how the night feels. Afterwards, it can return as a branded gift, a candle, a reed diffuser or a fine fragrance, extending the moment into the homes and offices of the guests.
We help hosts and agencies shape both, a fragrance language for the venue, and the products that allow the event to keep speaking after it ends.
Where scent can become part of the event.
Event fragrance can be considered at every step of the guest experience. The right approach depends on the type of event, the venue and the way the host wants the moment to be remembered.
Product and store launches
Fragrance that sets the atmosphere of a launch and becomes part of how the new product or store is experienced.
Private and corporate events
Considered scenting for dinners, receptions, anniversaries and corporate moments.
Venues and recurring programming
A signature fragrance that becomes part of how a venue is recognised across recurring events.
Arrival, lounges and key moments
Targeted scent placement at arrival, lounges, photo moments and the parts of the evening designed to be remembered.
Branded gifting
Reed diffusers, candles, room sprays and fine fragrance for take-home gifting that extends the moment beyond the venue.
Signature scent and branded gifting for events and activations.
For events, the route depends on the concept of the moment, the type of venue and the role fragrance should play in the brand experience. We advise whether the fragrance should come from our Scent Library, be developed bespoke or be created for private label products. For physical events, we then define how the chosen fragrance should be diffused across the venue.
Route 01
Scent Library
Compositions selected around the character of your event or activation.
See the Scent LibraryRoute 02
Bespoke Fragrance Creation
A custom fragrance developed around the concept, brand world and atmosphere of the event.
See bespoke fragrance creationRoute 03
Scent your space
Professional scent diffusion for venues, activations, lounges and key moments across the evening.
See Scent your spaceRoute 04
Private Label Products
Translate the event fragrance into reed diffusers, candles, room sprays or fine fragrance for branded gifting.
See private labelHow we shape event fragrance.
Every event has its own concept, venue, audience and timing. Our process helps define how fragrance can deepen the moment on the night and live on through gifting afterwards.
01
Understanding the event
We begin with the concept, the brand or host, the venue and the moments designed to define the evening.
02
Defining the fragrance route
We advise whether the project is best served by the Scent Library, bespoke fragrance, private label gifting products or a combination of routes.
03
Selecting or creating the fragrance
We select a fitting composition or develop a bespoke fragrance around the world of the event.
04
Planning in-venue diffusion
We define placement, intensity and timing across arrival, lounges and key moments, with respect for the rhythm of the night.
05
Developing gifting products
Where relevant, we develop branded reed diffusers, candles, room sprays or fine fragrance for take-home gifting.
06
On-site coordination
For larger events, we coordinate the implementation on the day, so the fragrance experience is delivered exactly as designed.
Case Study
Event fragrance in practice.
Event projects sit close to the brand or host, the venue and the creative concept of the moment. We are happy to share relevant references on request, in line with the confidentiality of each project.
References available on request
For events and activations, references are shared in conversation, with consideration for the confidentiality of each brand, host and venue.
Events · Scent your space · Private Label
Request a relevant referenceWe work with brands, agencies and venues that treat fragrance as part of how an event is designed and remembered.
Questions about scent for events.
Can you create a bespoke fragrance for one event?
Yes. For activations, launches and key moments, we can develop a bespoke fragrance built around the concept of the event.
Can scent be used in large venues?
Yes. We define diffusion setups based on venue size, layout, ventilation and the moments where fragrance should be most present.
Can fragrance be tied to a product launch?
Yes. A fragrance can be developed for a launch and extended into branded gifting that goes home with guests.
Do you handle on-site implementation?
Yes. For larger events, we coordinate on-site implementation so the fragrance is delivered as designed across the venue and the timeline.
Can the event fragrance become a product?
Yes. Through private label, the event fragrance can be translated into reed diffusers, candles, room sprays or fine fragrance for gifting and follow-up.
How do you avoid the fragrance being too intense?
We calibrate diffusion placement, intensity and timing across the evening, so the fragrance is present at the right moments without ever overwhelming guests.
Can you work with our event agency?
Yes. We regularly collaborate with event agencies and producers, integrating fragrance into the broader creative direction of the event.
Can we experience the fragrances first?
Yes. We can help you experience the quality and character of our compositions. For events, we first learn more about the concept and audience, so the sample selection is relevant.